Why build a Jewellery Ecommerce specific solution?
The idea of being focused on jewelry eCommerce stems from the Hindu Philosophy of ‘Eye of the Bird’. The Mahabharata illustrates how guru Dronacharya set up a target in the shape of a bird on a tree and invited his students to shoot at it.
Before making the attempt, he asked the pupils to describe what they could see and each student replied “I can see the bird, the leaves, the tree…”.
He asked everyone to withdraw. Ultimately, he asked Arjuna who replied “Only the eye of the bird”. Dronacharya asked whether he can see the tree, the bird, or the leaves. Arjuna’s response remained “No, I can only see the eye of the bird.”
We would like to believe we’re trying to achieve the same with JewelStream. It is our attempt to be laser-focused and serve this industry in the best way possible, rather than being all over the place and losing out on client satisfaction.