Shopify is the gold standard of self-service e-commerce website development, hosting over 1 mn businesses across 175 countries.
Shopify wins because of its easy-to-use layout which allows business owners to build websites on their own – supported by over 3.2k apps on the Shopify app store that boost these online businesses.
The problem however begins where jewelry e-commerce and Shopify interact – since it’s innately more complicated than apparel and other forms of online shops. Shopify doesn’t allow users to integrate too many external APIs and doesn’t allow customization in the backend to remain one-for-all platform. That’s where we come in.