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Diamond Jewelry Ecommerce store

Jewelry Exchange


Goldenwest Diamond Corporation, better known as The Jewelry Exchange®, Jewelry Factory®, and Jewelry Source®, is one of the largest direct diamond importers in the U.S. With more than 16 retail store outlets across the USA, the Jewelry Exchange has a growing presence across America. As a part of the effort to maximize the benefits to the customers, the Jewelry Exchange wanted to make more features available in the online jewelry store. NetFillip Technologies worked on their jewelry website development to enhance the online shopping experience of the online customers as well as to increase the online revenue share in the total sales....

The Challenge

The Jewelry Exchange was looking to establish a stronger online presence. They wanted to introduce new features on their website for the customers. They required an application where they could manage the inventory easily, administer the website and classify jewelry into different categories. The features where the customer could create custom jewelry, search loose diamonds easily, avail special discounts and offers and more had to be introduced....

Our Solution

Custom online jewelry creation in which the customers can create rings, studs, pendants, etc. as per their choice

Slider based Ajax diamond search ensures the desired diamond is found quickly and easily

Highly customized & feature-rich jewelry shopping cart that enables cross-selling and up-selling of jewelry items

Multiple modes of payment like PayPal, Bill Me Later, JE Card, etc.

Automatically generate bestsellers & featured products

The Technology

JewelStream_Three-tier framework

Three-tier framework

JewelStream_Dashboard Template

XHTML, Javascript, AJAX


SQL Server 2005


ASP.Net 3.0 with C# 2.0